SBMD : Single block multi debit

SBMD (Single Block, Multiple Debit) is a UPI payment option by Juspay that lets merchants block an amount once and debit it in parts as orders are fulfilled, while the customer's money keeps earning interest.

Made for merchants, the film frames the problem, introduces SBMD as the fix and shows it at work in real use cases. I developed the concept, storyboard and key visuals.

Key visuals

Frames from each sequence of the final film.

Key visual 1
Key visual 2
Key visual 3
Key visual 4
Key visual 5
Key visual 6
Key visual 7
Key visual 8
Key visual 9
Key visual 10
Key visual 11
Key visual 12
Key visual 13
Key visual 14
Key visual 15
Key visual 16

Storyboard

Every sequence was blocked out in black and white first, to lock timing, framing and transitions before any color.

Storyboard frames for the opening sequences
Storyboard frames for the closing sequences